D-Factor

Tyrone Fuller

This was the most interesting project I have done this year.
The brief consisted in making a song, recording a vinyl, designing an album sleeve and making a videoclip. I have explored different areas that I haven’t been before. I faced many challenges using new softwares, stretching my creativity skills and meeting short deadlines. Perhaps this was my favourite project due to its completeness. It started as an experimental exercise with music that became physical and ended expanding to visual contents.

Making music was very enjoyable; as I was making it I felt an incredible euphoria that I could not describe in words. Coincidentally I found a word that could express exactly what I was feeling: ‘Kairosclerosis’ from The Dictionary of Obscure Sorrows.
Kairosclerosis is the moment you realise that you're currently happy—consciously trying to savour the feeling—which prompts your intellect to identify it, pick it apart and put it in context, where it will slowly dissolve until it's little more than an aftertaste.

Because I chose to make electronic music, I drew myself as a DJ with pilot sun-glasses and a psychedelic beard for the album cover. The videoclip was a follow-up of the same concept and is available on youtube:

My design approach could be pragmatic or idealistic, sometimes both at the same time, which is something that reflects my personality. Design for me has to be reasonable, meaningful, logical and aesthetic.